Incogni Review 2026: Good Automation, But a Limited Broker List

Incogni, made by Surfshark, is automated, has a clean dashboard, and costs less than DeleteMe. But there are real limitations to know about before subscribing.

What Is Incogni?

Incogni was launched in 2021 by Surfshark, the VPN company known for its aggressive pricing and bundling strategy. Where DeleteMe built its brand slowly over a decade, Incogni grew quickly by leveraging Surfshark's existing customer base and marketing infrastructure.

The service uses automated CCPA and GDPR deletion requests to remove your personal information from data broker sites. Unlike DeleteMe's human-researcher model, Incogni's approach is fully automated — which lets it process more requests faster and keep costs lower. It also means the service covers both US and EU data brokers, making it one of the few options with meaningful GDPR-based removal capabilities for international users.

How Incogni Works

Incogni's workflow is entirely automated. Here's what happens after you sign up:

1. You provide your name, date of birth, and address(es) to create your removal profile.
2. Incogni's automated system submits CCPA or GDPR deletion requests to data brokers on its list.
3. Each broker's response is tracked. Your dashboard shows the status per broker: in progress, completed, or declined.
4. Incogni re-submits removal requests on an ongoing basis as brokers re-harvest your data from new public records.

The automation works well in practice. The dashboard is genuinely useful — you can see exactly which brokers have been contacted, which removals are confirmed, and which are still pending. This is a meaningful improvement over DeleteMe's quarterly PDF reports.

Incogni Pricing in 2026

Incogni raised prices in 2026. There are two options: a monthly plan and an annual plan. The annual plan is required to get the advertised rate — the monthly price is exactly double:

By comparison, GhostVault Individual is $99/year on the default annual plan, or $14.99/month billed monthly with no annual commitment. On annual plans Incogni's $95.88 is a few dollars cheaper; on monthly billing GhostVault is slightly below Incogni's $15.98.

What's Included

• 420+ broker removals — Automated opt-outs sent to around 420 US and EU data broker sites
• Live progress dashboard — Real-time status per broker — far better than PDF reports
• CCPA + GDPR coverage — One of the few services that also covers EU data brokers
• Automated re-submissions — Removal requests re-sent automatically as data re-appears
• Email notifications — Alerts when removal statuses change
• Surfshark bundle option — Can be bundled with Surfshark VPN for existing subscribers

What's Missing

• No breach or dark web monitoring. Incogni only handles data broker removal — it does not monitor whether your credentials, SSN, or personal data have appeared in breaches or on dark web forums.
• No breach monitoring. Coverage is competitive at 420+ automated brokers, but Incogni does nothing about credentials leaked in breaches or surfacing on the dark web — you need a second subscription for that.
• Annual plan required for best pricing. The monthly rate ($15.98) is steep. The competitive price ($7.99/mo) requires a 12-month commitment. If you want flexibility, you're paying a significant premium.
• No free scan. You can't see which brokers have your data before paying. There's no trial scan or preview to assess your personal exposure level.
• Tied to Surfshark ecosystem. While not a dealbreaker, Incogni is positioned as part of a Surfshark bundle. If you don't use Surfshark's other products, you're paying for the brand more than the features.

Incogni vs GhostVault: Side-by-Side

Is Incogni Worth It?

Incogni is a well-built service. The automation works, the dashboard is genuinely useful, and the GDPR coverage is a real advantage for users with international exposure. If you're already a Surfshark subscriber, bundling Incogni at a discounted rate makes sense.

For most US-based users, the value is harder to justify. At $7.99/mo annual, Incogni publishes 420+ automated brokers, does not include breach monitoring, and requires a year upfront. GhostVault Individual is $99/year or $14.99/month. It files with 580+ registered brokers that have a working privacy address, includes known-breach monitoring, and shows each broker's reply. A removal is a written confirmation, not a sent request. Family is listed at $249/year; multi-seat removals are marked Coming soon.

Incogni's 420+ and GhostVault's 580+ are each company's published request list. They are not a count of confirmed removals, and they are not a share of every data broker on the internet.

Frequently Asked Questions

Does Incogni require a Surfshark subscription?

No. Incogni can be purchased as a standalone service without a Surfshark VPN subscription. However, Surfshark frequently bundles Incogni with its VPN plans at a discounted rate.

Is Incogni available outside the US?

Yes. Incogni covers both US-based (CCPA) and EU-based (GDPR) data brokers, making it one of the more internationally capable options in the market.

How long does Incogni take to see results?

Initial removal requests are sent within a few days of signup. Confirmed removals typically appear in your dashboard within 4–8 weeks, depending on how quickly each broker processes requests.

Can I cancel Incogni mid-year and get a refund?

Incogni offers a 30-day money-back guarantee. After 30 days, cancellations prevent renewal but do not produce a refund for the remaining term.