Service Review
Incogni Review 2026: Good Automation, But a Limited Broker List
Incogni, made by Surfshark, is automated, has a clean dashboard, and costs less than DeleteMe. But there are real limitations to know about before subscribing.
What Is Incogni?
Incogni was launched in 2021 by Surfshark, the VPN company known for its aggressive pricing and bundling strategy. Where DeleteMe built its brand slowly over a decade, Incogni grew quickly by leveraging Surfshark's existing customer base and marketing infrastructure.
The service uses automated CCPA and GDPR deletion requests to remove your personal information from data broker sites. Unlike DeleteMe's human-researcher model, Incogni's approach is fully automated — which lets it process more requests faster and keep costs lower. It also means the service covers both US and EU data brokers, making it one of the few options with meaningful GDPR-based removal capabilities for international users.
Quick Facts
- Founded: 2021 (by Surfshark, the VPN company)
- Method: Fully automated CCPA/GDPR deletion requests
- Brokers covered: ~180 data broker sites (US and EU)
- Starting price: $12.99/month or $77.88/year ($6.49/mo)
- Breach monitoring: Not included
How Incogni Works
Incogni's workflow is entirely automated. Here's what happens after you sign up:
- 1You provide your name, date of birth, and address(es) to create your removal profile.
- 2Incogni's automated system submits CCPA or GDPR deletion requests to data brokers on its list.
- 3Each broker's response is tracked. Your dashboard shows the status per broker: in progress, completed, or declined.
- 4Incogni re-submits removal requests on an ongoing basis as brokers re-harvest your data from new public records.
The automation works well in practice. The dashboard is genuinely useful — you can see exactly which brokers have been contacted, which removals are confirmed, and which are still pending. This is a meaningful improvement over DeleteMe's quarterly PDF reports.
Incogni Pricing in 2026
Incogni's current pricing in 2026 has not changed from 2025. There are two options: a monthly plan and an annual plan. The annual plan is required to get the advertised rate — the monthly price is nearly double:
| Billing Period | Price | Annual Cost | Commitment |
|---|---|---|---|
| Monthly | $12.99/mo | $155.88/yr | Cancel anytime |
| Annual | $6.49/mo | $77.88/yr billed upfront | 1-year commitment |
Important: Incogni's advertised price of $6.49/month is only accessible if you pay $77.88 upfront for a full year. If you subscribe month-to-month, you pay $12.99/month ($155.88/year) — twice the annual rate. This pricing structure is easy to miss in their marketing.
By comparison, GhostVault's current 2026 pricing is $3.99/month on a monthly plan or $39/year ($3.25/month) annually — no annual commitment required to access the lower rate. That makes GhostVault cheaper than Incogni's best price on both monthly and annual billing.
What's Included
~180 broker removals
Automated opt-outs sent to around 180 US and EU data broker sites
Live progress dashboard
Real-time status per broker — far better than PDF reports
CCPA + GDPR coverage
One of the few services that also covers EU data brokers
Automated re-submissions
Removal requests re-sent automatically as data re-appears
Email notifications
Alerts when removal statuses change
Surfshark bundle option
Can be bundled with Surfshark VPN for existing subscribers
What's Missing
No breach or dark web monitoring
Incogni only handles data broker removal — it does not monitor whether your credentials, SSN, or personal data have appeared in breaches or on dark web forums.
~180 brokers vs 500+
Incogni's list covers the mid-tier brokers, but hundreds of smaller data broker sites continue to hold and sell your information. Partial coverage is better than nothing, but it leaves meaningful gaps.
Annual plan required for best pricing
The monthly rate ($12.99) is steep. The competitive price ($6.49/mo) requires a 12-month commitment. If you want flexibility, you're paying a significant premium.
No free scan
You can't see which brokers have your data before paying. There's no trial scan or preview to assess your personal exposure level.
Tied to Surfshark ecosystem
While not a dealbreaker, Incogni is positioned as part of a Surfshark bundle. If you don't use Surfshark's other products, you're paying for the brand more than the features.
Incogni vs GhostVault: Side-by-Side
| Feature | Incogni | GhostVault |
|---|---|---|
| Monthly Price | $12.99/mo (or $6.49/mo annual) | $3.99/mo |
| Annual Price | $77.88/year ($6.49/mo) | $39/year ($3.25/mo) |
| Data Brokers Covered | ~180 | 500+ |
| Breach Monitoring | Not included | Included |
| EU/GDPR Brokers | Yes | US-focused |
| Free Scan | No | Yes |
| Monthly Billing Option | Yes (at $12.99/mo) | Yes (at $3.99/mo) |
| Dashboard | Live per-broker status | Live dashboard |
Is Incogni Worth It?
Incogni is a well-built service. The automation works, the dashboard is genuinely useful, and the GDPR coverage is a real advantage for users with international exposure. If you're already a Surfshark subscriber, bundling Incogni at a discounted rate makes sense.
For most US-based users, the value is harder to justify. At $6.49/mo annual, Incogni covers ~180 brokers with no breach monitoring. GhostVault covers 500+ brokers, includes breach monitoring, and starts at $3.99/mo — cheaper than Incogni on both monthly and annual billing.
The broker coverage gap is the most concrete issue. Incogni handles roughly one-third of the active data broker ecosystem. That's better than nothing, but it means two-thirds of the sites holding your information remain unaddressed.
Our Verdict
Incogni is a real improvement over doing nothing or using DeleteMe. For Surfshark customers looking for a bundle, it's the path of least resistance. For everyone else — especially US users who want broader broker coverage and breach monitoring — GhostVault wins on price, coverage, and included features.
Frequently Asked Questions
Does Incogni require a Surfshark subscription?
Is Incogni available outside the US?
How long does Incogni take to see results?
Can I cancel Incogni mid-year and get a refund?
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