GhostVault vs Incogni (2026): A Fair Side-by-Side Comparison

At a Glance

Both services automate opt-out requests to data broker sites. The key differences are in how many sites they cover, what they charge, and what else they include:

Pricing

GhostVault's base price is $3.99/month, with an annual plan at $39/year ($3.25/mo). No commitment required to access the base rate — you can subscribe month-to-month without a penalty.

Incogni's pricing is more complex. The monthly rate is $12.99/month — significantly higher than GhostVault. To get a competitive price, you need to commit to the annual plan at $77.88/year ($6.49/month). That annual plan still costs more than twice GhostVault's annual price.

GhostVault's monthly price ($3.99) is lower than Incogni's best annual price ($6.49/mo). No annual commitment is required to access GhostVault's full-feature plan.

Broker Coverage

GhostVault covers 500+ data broker sites. Incogni covers approximately 180. Both are automated and use the same legal mechanism (CCPA for US brokers, GDPR for EU brokers). The difference is scope.

Incogni's 180-broker list covers the major US people-search sites as well as a meaningful number of European data brokers under GDPR. This international coverage is a genuine differentiator — if you have data exposure on EU-based sites, Incogni addresses it while GhostVault currently focuses on the US market.

For US-based users with no particular need for EU broker removal, GhostVault's 500+ site coverage is the more relevant number. The US data broker ecosystem extends well beyond the top 180 sites, and the smaller brokers in that long tail continue to hold and sell your information even after the major sites process your removal request.

Breach Monitoring

GhostVault includes dark web and breach monitoring as part of every subscription. When your email address, password, SSN, or other personal data appears in a known data breach or is found on dark web forums, you receive an alert with details on what was exposed.

Incogni offers no breach monitoring at any tier. The service is exclusively focused on data broker removal. This means if your credentials are compromised in a breach, you won't hear about it from Incogni — you'd need a separate service for that protection.

Brand and Trust

Incogni is part of Surfshark, a VPN service with millions of customers. People who already use Surfshark know the company and trust it — that familiarity is real, and it counts for something.

GhostVault is newer and doesn't have the same name recognition. That's worth saying plainly. What it has instead: 500+ broker coverage, breach monitoring, and pricing that stands on its own without needing to be bundled with something else to make sense.

For Surfshark subscribers, adding Incogni is a natural fit. For anyone evaluating the market fresh, GhostVault's features and price are the stronger starting point.

Who Should Choose Incogni?

Incogni is the right choice for a specific set of users:

• •Existing Surfshark subscribers who can bundle Incogni at a discounted rate alongside their VPN plan — the combined pricing is hard to beat.
• •Users who need EU broker removal — if you've lived or worked in Europe and have data on GDPR-covered brokers, Incogni's dual CCPA/GDPR coverage is a meaningful advantage.
• •Users who prioritize brand familiarity and are comfortable with the Surfshark ecosystem.

Who Should Choose GhostVault?

GhostVault is the better fit for the majority of US users:

• •US users who want maximum broker coverage — 500+ sites vs ~180 means far fewer gaps in your removal footprint.
• •Anyone who wants breach monitoring bundled into their privacy service without paying for a second subscription.
• •Price-conscious users — GhostVault's $3.99/mo is lower than Incogni's best annual rate, with no year-long commitment required.
• •Users who want to try before committing — GhostVault's free scan shows your exposure before you subscribe to anything.

Frequently Asked Questions