Acxiom Opt Out: How to Remove Your Data From Acxiom (2026)

What Kind of Data Does Acxiom Hold?

Acxiom's profiles are more detailed than most people-search sites. They sell data categories, not just contact info. Here is what they typically hold:

• Name, address, date of birth, and household composition
• Income range and financial segments
• Purchase behavior and inferred brand preferences
• Vehicle ownership
• Lifestyle interests (travel, sports, hobbies)
• Homeowner status and property data
• Political affiliation (in some states)
• Email addresses and phone numbers
• Life event data (new parent, recently moved, retired)

This data feeds downstream. Other brokers and people-search sites often source from Acxiom. Opting out here can reduce your exposure across that broader chain.

How to Opt Out of Acxiom: Step-by-Step

Acxiom's consumer portal is at aboutthedata.com. You will need to create an account to verify your identity before you can view or suppress your data. This is the only opt-out method Acxiom offers for individuals.

1. 1Go to aboutthedata.com in your browser.
2. 2Click "Register" to create an account. You will need your name, current address, email address, and date of birth. Acxiom uses this to match you to their records.
3. 3Complete the identity verification step. Acxiom may ask additional questions drawn from public records to confirm your identity.
4. 4Once verified and logged in, you will see a dashboard listing the data categories Acxiom holds on you.
5. 5Review each category. You can edit incorrect information or suppress entire categories from being shared with marketing clients.
6. 6To fully opt out, find the opt-out option in your account settings or data management section. This suppresses your profile from being sold to advertisers.
7. 7Confirm your choices. Acxiom will apply the changes within up to 30 days.

What "Suppression" Actually Means

Acxiom's opt-out is not a full deletion. When you suppress your data, Acxiom stops selling it to their marketing and advertising clients. They may still retain the underlying records for internal purposes, fraud prevention, and legal compliance.

It is still worth doing. Acxiom's database powers many downstream ad-tech and marketing platforms. Suppressing your record here means fewer of those services receive your data from this source.

The Account Creation Concern

Some people are uncomfortable handing Acxiom their name, address, email, and date of birth just to opt out — given that this is exactly the kind of data they want removed. That hesitation is reasonable.

In practice, Acxiom already has most of this information. The account creation step is identity verification, not fresh data collection. Using a secondary email address for registration is a sensible precaution. Skip the phone number field if it is optional.

Acxiom and LiveRamp

Acxiom merged with LiveRamp in 2018. The data marketing business still runs under the Acxiom name. LiveRamp handles identity resolution — connecting data across devices and platforms for ad targeting. If you have seen "LiveRamp" appear in ad consent banners or cookie notices, that is the same parent company. The aboutthedata.com opt-out covers the Acxiom marketing data side. LiveRamp has a separate opt-out at liveramp.com/opt_out, which is worth completing as well.

Does Opting Out of Acxiom Affect LexisNexis or Other Brokers?

No. Each data broker runs its own database with its own opt-out process. Acxiom, LexisNexis, Experian, and Oracle all operate independently. Opting out of one does not carry over to any of the others. Comprehensive removal means repeating this process across hundreds of brokers — or using a service that handles them automatically.