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Comparison

OneRep vs Incogni (2026): Which Data Removal Service Is Worth It?

6 min read

OneRep and Incogni are two of the most frequently compared data removal services — both automate opt-out requests to people-search sites. The differences come down to price, broker coverage, and which service fits your specific situation. Here's the full breakdown.

At a Glance

FeatureOneRepIncogni
Monthly Price$14.95/mo$12.99/mo
Annual Price$99.96/yr ($8.33/mo)$77.88/yr ($6.49/mo)
Data Brokers Covered~200~180
EU/GDPR BrokersUS onlyYes (US + EU)
Breach MonitoringNot includedNot included
Free Trial5-day free trialNo free trial
Family PlansYesNo
Removal MethodAutomated opt-outsAutomated CCPA/GDPR requests

Pricing

On price, Incogni wins outright. The annual plan at $77.88/year ($6.49/month) is meaningfully cheaper than OneRep's $99.96/year ($8.33/month). Neither requires a monthly commitment at those rates — both require annual billing to get the discount.

Month-to-month, both are expensive: OneRep is $14.95/mo, Incogni is $12.99/mo. If you don't want to commit to a year, both services become hard to justify on value.

Annual cost comparison

GhostVault$39/yr
Incogni (annual)$77.88/yr
OneRep (annual)$99.96/yr

GhostVault covers 500+ brokers at $39/year — more coverage than either OneRep or Incogni at less than half the price of Incogni's annual plan.

Broker Coverage

OneRep covers approximately 200 data broker sites. Incogni covers approximately 180. The difference is modest — both target the same major US people-search sites (Spokeo, Whitepages, BeenVerified, Intelius, MyLife, Radaris, etc.).

Where they diverge is internationally. Incogni covers EU-based data brokers under GDPR — a real advantage for users with European data exposure. OneRep is US-only.

Both services leave a significant portion of the US broker ecosystem unaddressed. There are hundreds of smaller aggregators, niche people-search sites, and data resellers beyond the top 200. Services covering only the "top" brokers will miss the long tail where your data continues to circulate.

OneRep (~200 sites)

US brokers only. Covers major people-search sites. Family plans available. No EU coverage.

Incogni (~180 sites)

US + EU brokers. Surfshark-backed. Cheaper annual plan. GDPR requests included.

What Neither Service Includes

Both OneRep and Incogni are broker-removal-only services. Neither includes:

  • Breach / dark web monitoring — if your email or SSN appears in a data breach, you won't hear about it from either service.
  • Free exposure scan — both require signing up before showing you any results.
  • Coverage beyond ~200 brokers — hundreds of smaller broker sites are left unaddressed.

Who Should Choose OneRep?

  • Families — OneRep offers family plans that cover multiple people under one subscription. Incogni covers one person per account.
  • Users who want a free trial — OneRep's 5-day trial lets you see the product before committing. Incogni doesn't offer one.
  • US-only users who prioritize slightly broader broker reach — ~200 vs ~180 is marginal, but OneRep does cover a few more US sites.

Who Should Choose Incogni?

  • Budget-conscious users — $77.88/yr beats OneRep's $99.96/yr by about $22/year.
  • Users with EU data exposure — Incogni's GDPR coverage is a real differentiator if your data is on European brokers.
  • Existing Surfshark subscribers — bundling Incogni with a Surfshark VPN plan often produces a discounted combined rate.

Frequently Asked Questions

Is OneRep or Incogni better for most people?
For individual US users, Incogni is slightly cheaper and covers EU brokers. For families or users who want a trial period, OneRep is the better fit. For the best overall value — most brokers at the lowest price — GhostVault covers 500+ sites at $39/year.
How much does OneRep cost per year?
OneRep costs $99.96/year ($8.33/month) on the annual plan. Month-to-month is $14.95/month. Family plans start at $149.95/year for up to 5 people.
How much does Incogni cost per year?
Incogni costs $77.88/year ($6.49/month) on the annual plan. Month-to-month is $12.99/month. There are no family plan options.
Do OneRep and Incogni work?
Both services do successfully submit opt-out requests to data brokers, and most brokers comply within days to weeks. Neither service guarantees permanent removal — brokers can re-list your data over time, which is why ongoing subscription coverage matters.

GhostVault

500+ Brokers. Breach Monitoring. $39/Year.

More broker coverage than OneRep or Incogni. Breach monitoring neither service offers. And a lower annual price than either. Run a free scan first — no account required.