Data broker news
Enforcement actions, court orders and changes to how people-search sites handle opt-outs. Every item is written from its primary source (a regulator, a court notice or the broker's own site) and links to it.
Sources last checked
First seen · peekyou.com
peekyou.com now shows a notice that Atlas Data Privacy controls the domain
PeekYou's site no longer shows its people-search pages or opt-out form. It says the domain is controlled by Atlas Data Privacy Corporation after Atlas and PeekYou LLC settled a New Jersey Daniel's Law lawsuit (Docket No. ESX-L-003299-25). Atlas filed the case on April 30, 2025, with claims assigned by about 21,700 law enforcement officers, prosecutors and other covered persons.
Read the source: www.peekyou.com/about/contact/optout· California Privacy Protection Agency
California warns data brokers about wrong information in their registrations
CalPrivacy issued Enforcement Advisory 2026-01. It warns that data brokers can be fined for each day incorrect information appears in their annual California registry entry, and notes the $200 daily fine for brokers that fail to register under the Delete Act.
Read the source: privacy.ca.gov/2026/09/enforcement-advisory-targets-incorrect-information-in-data-broker-registration· California Privacy Protection Agency
California fines SalesIntel $36,400 for registering late
The CalPrivacy Board ordered Virginia-based SalesIntel Research, Inc. to pay $36,400 for failing to register as a data broker by the 2025 deadline. It must also post privacy rights metrics on its website, access California's DROP platform and process future deletion requests through it.
Read the source: privacy.ca.gov/2026/09/calprivacy-continues-enforcement-blitz-with-action-against-virginia-data-broker· radaris.com (court-order notice)
New Jersey court judgment transfers radaris.com
radaris.com now shows a notice that the New Jersey Superior Court entered a final judgment by default against Radaris.com, Rehold.com and Trustoria.com on August 27, 2026, in a Daniel's Law case brought by Atlas Data Privacy Corporation (Docket No. MID-L-000847-24). The court awarded seizure of the domain and a permanent injunction against disclosing covered persons' home addresses and unpublished phone numbers.
Read the source: radaris.com· California Privacy Protection Agency
More than 500,000 Californians have signed up for DROP
CalPrivacy said more than 500,000 Californians had registered for DROP, the state's one-stop deletion platform, and that 654 data brokers were part of the system. Brokers had to start processing DROP deletion requests by August 1, 2026.
Read the source: privacy.ca.gov/2026/08/half-a-million-californians-have-signed-up-for-drop-to-delete-their-personal-information-from-data-brokers· California Privacy Protection Agency
California fines LocateSmarter $116,490, partly for asking for SSN digits to opt out
The CalPrivacy Board ordered Iowa data broker LocateSmarter LLC to pay $116,490 and change its practices. The agency said it registered late under the Delete Act and required Californians to give the last four digits of their Social Security number before opting out, which it says breaks the CCPA's data minimization rules. It was the agency's first action against a data broker under both the CCPA and the Delete Act.
Read the source: privacy.ca.gov/2026/08/calprivacy-brings-first-action-against-a-data-broker-under-both-the-ccpa-and-delete-act· Federal Trade Commission
FTC announces settlement barring Kochava from selling sensitive location data
The FTC announced a settlement that bars Kochava and its subsidiary Collective Data Solutions from selling, licensing or sharing sensitive location data unless consumers give express consent and the data is used for a service they asked for. It also requires a sensitive-locations list, supplier consent checks, a way for consumers to learn who received their data and withdraw consent, and scheduled deletion.
Read the source: www.ftc.gov/news-events/news/press-releases/2026/05/ftc-ban-kochava-subsidiary-selling-sensitive-location-data-settle-charges-they-sold-location-data· California Privacy Protection Agency
California fines two data brokers for failing to register
CalPrivacy announced fines under the Delete Act against Rickenbacher Data LLC, doing business as Datamasters ($45,000), and S&P Global, Inc. ($62,600) for failing to register as data brokers.
Read the source: cppa.ca.gov/announcements/2026/20260108.html